Archive January 2012

Papa John’s To Give Free Pizza To America If Fans Correctly ‘Call’ Super Bowl XLVI Coin Toss

No National Football League sponsor knows a quality “toss” like Papa John’s founder, Chairman and CEO John Schnatter, but he’s counting on America to call the coin toss for Super Bowl XLVI so that the country can flip over free pizza.

Papa John’s, the Official Pizza Sponsor of the NFL, today unveiled its Super Bowl XLVI Coin Toss Experience, which includes a free large one-topping pizza and 2-liter Pepsi MAX for the millions of fans enrolled in Papa John’s Papa Rewards program … if America correctly “calls” the Super Bowl coin toss. No matter which team wins the Super Bowl, Papa John’s fans have skin in the game.

“Papa” John Schnatter, who started Papa John’s in 1984 out of the back of his father’s tavern in Jeffersonville, Ind., has recruited Super Bowl champions Peyton Manning and Jerome “The Bus” Bettis to help spread the word and “coach” America on the coin toss vote. Papa John’s has 23 restaurants in the Central Ohio area.

Bringing this powerful threesome together is the crescendo of Papa John’s NFL season-long marketing strategy that has surprised and delighted millions of Papa John’s customers. Papa John’s, the only national pizza chain with a system-wide rewards program, will continue this blitz the next two weeks leading up to the Super Bowl XLVI coin toss. The integrated campaign includes a national television commercial featuring Manning and Bettis that first aired during yesterday’s NFC and AFC Championship games, digital media advertising, social media (#freepapajohns), and interactive, video-rich web pages at www.papajohns.com.

America will make its “heads” or “tails” call for the Super Bowl XLVI coin toss by voting at www.papajohns.com today through Feb. 1. Schnatter will announce the result of America’s vote Feb. 2 on the NFL Network in Indianapolis and via social media and at www.papajohns.com.

If America’s call is correct, everyone enrolled in Papa Rewards as of 6 p.m. ET Super Bowl Sunday will receive an email the following day with instructions on how to claim their pizza and Pepsi MAX prize.

“This won’t be an easy call for America, but as the Official Pizza Sponsor of the NFL, it’s an easy call for Papa John’s to offer a promotion like this to our loyal customers,” Schnatter said. “The Super Bowl is the largest stage in all of sports, and it’s the biggest sales day of the year for us. We’re going all out with quality players like Peyton Manning and The Bus to make sure our customers have a great experience with the highest-quality pizza.”

“I’m thrilled to be part of the Papa John’s team and this exciting promotion that revolves around the biggest day of the year – the Super Bowl,” said Manning, who won Super Bowl XLI. “I really didn’t expect to be a referee this year, but – like I said in the commercial — ’a man’s gotta work.’”

“The pressure is on, America,” said Bettis, who is a finalist this year for induction into the Pro Football Hall of Fame. “It’s hard to believe there could be an NFL coin toss with bigger stakes than what I experienced Thanksgiving Day 1998 … but with free Papa John’s and Pepsi MAX on the line for millions of fans in Super Bowl XLVI, this certainly is huge!”

Occurring between the singing of the National Anthem and kickoff, the Super Bowl coin toss puts viewers on the edge of their seats … and players and coaches simply on edge.  In fact, the NFC is on an incredible 14-year winning streak with Super Bowl coin tosses (Super Bowl XXXII – Super Bowl XLV).  Some additional interesting Super Bowl coin toss statistics:

• In 45 Super Bowls, heads has been called 23 times and tails 22
• 24 of the 45 tosses have come up heads, and 21 tails
• The NFC has 24 Super Bowl wins, with a dominating 31 coin toss wins
• The AFC has 21 Super Bowl wins, compared to only 14 coin toss wins

Last year for Super Bowl XLV, Papa John’s set a single-day sales record by selling more than one million pizzas, driven in part by offering a free large pizza to everyone in America if the game went into overtime. In the fourth quarter, the teams were separated by only 3 points, but the game did not go into overtime. In fact, no Super Bowl has ever gone into overtime.

This year, America’s odds of winning free Papa John’s are much better … on the toss of a coin.

Papa John’s is in the second year of a multi-year sponsorship with the NFL.

Lots Of Papa Johns Pizza At The 2012 Wendy’s Chili Open

The Westerville Sunrise Rotary Club is pleased to announce that its 16th annual Wendy’s Chili Open fundraising event will be held on Saturday, February 4, 2012 at the Columbus Zoo and Aquarium from noon to 5:00 p.m.  This is one of the largest 1-day fundraisers planned and run entirely by Rotary Club members in the country.

In addition to showcasing Wendy’s Chili, this family-oriented event features food from several prominent local restaurants, live music provided by The Debits, silent auctions, live auctions, raffles, The Children’s Open with supervised entertainment in the Activity Pavilion of the Zoo, The Polar Bear Golf Open at Safari Golf Club, and other zoo-wide entertainment, with all proceeds going to area children’s charities.  The event will again be hosted by local celebrities Dom Tiberi of WBNS 10TV and Woody Johnson of WCOL 92.3.

In its previous 15 years, this fundraising event has raised over $1.7 million with 100% of the proceeds donated to area children’s charities such as The Dave Thomas Foundation for Adoption, The Children’s Hunger Alliance, Flying Horse Farms, Mount Carmel St. Ann’s, The Ohio Troopers Caring Fund, The Sunrise Rotary Foundation, W.A.R.M.,The Buckeye Ranch, Nationwide Children’s Hospital, and numerous other children’s betterment programs.

This year, the event is presented by Kroger and Papa John’s along with media sponsors that include WBNS 10TV, The Columbus Dispatch, WCOL 92.3, This Week Community Newspapers, and ClearChannel Outdoor.

Tickets may be purchased at the Zoo for $30 on the day of the event. $5 discount coupons will be available in The Dispatch and from Papa John’s.  Tickets can also be purchased in advance for $25 on the event web site www.wendyschiiopen.com. Parking at the Zoo will be the usual $5 per vehicle and children 12 and under may attend free when accompanying an event ticketholder.

The purchase of an event ticket also includes free admittance to the Zoo and all its exhibits for the entire day, from 10:00 a.m. to 4:00 p.m.  Please visit the Wendy’s Chili Open event web site at www.wendyschiliopen.com or the Columbus Zoo and Aquarium web site at www.columbuszoo.org for additional information.

For further event and sponsorship opportunities and additional details, please contact Pat Kemmer, 2012 event Chairperson, at (614) 679-2418 or patkemmer@gmail.com.